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Why We Believe: The Power of Utopia! Part I

About ten years ago I was asked to give a speech about the power of cults, largely because I had been raised almost from infancy as a Jehovah’s Witness, a religious organization often associated in the public’s mind with cultism.  Some of the hallmarks of...

The Power of Belief

  The problem with markets is that they are composed of people, sometimes millions of them, and those people can be both unpredictable and irrational in their behavior.  Anyone who can predict what people will want to buy, when they will want to buy it, and at what...